California Lottery: Monopoly Scratchers

Play for Real

With the chance to collect real money by playing Monopoly Scratchers, we knew we had to bring the nostalgic board game to life. This spot aired during the Oscars - and Angus the Scottie should have won best actor for his performance tbh.

Visual Effects: Before and After

Using a combination of physical designs and visual effects, we recreated the Monopoly board and its iconic elements throughout Los Angeles. The more you watch it, the more easter eggs you will find.

Group Creative Director: Greg Buri
Copywriter: Alex Lee
Art Director: Lisa Donato
Producer: Juliet Diamond
Director: Rich Lee
Production Company: Native Content
VFX: Jamm

Produced at David&Goliath.