Jack in the Box: Call of Duty Activation

The Experience

Jack in the Box sponsors the professional esports Call of Duty team, Team Envy. So we created an experience at the Call of Duty World League in Anaheim based off of Black Ops 4 Zombies to target hungry gamers. The experience included a giant version of a stash crate from the game filled with Jack in the Box zombie swag and coupons, a photo op with Jack and Team Envy, and a face painting station to make you look like a zombie.

“No Brainer” Video

To draw gamers to our booth, we created this video to play in between competitions. Due to a very low, essentially non-existent budget, we had to get creative with stock footage. It was also the launch of my voice talent career as Zombie #2.

Creative Directors: Sheldon Melvin and Matt Kappler
Copywriter: Eddie Klein
Art Director & Photographer: Lisa Donato

Produced at David&Goliath.